Role of Media

Part of Press 29.08.2019
 Role of Media Dissertation


Global Media Diary – American indian Edition/ Summertime Issue / June 2011


Soumya Dutta

UGC Junior Study Fellow

Office of Mass Communication

University of Burdwan, West Bengal, India

Internet site:

Email: soumyadutta. [email protected] com

Summary: The part of press in a democratic system continues to be widely debated. India has the largest democracy in the world and media provides a powerful presence in the country. Recently Indian press has been subject to a lot of criticism intended for the manner in which they have ignored their accountability to interpersonal responsibility. Dangerous business techniques in the field of media have affected the fabric of Indian democracy. Big professional conglomerates available of media have vulnerable the existence of pluralistic viewpoints. Content liberalisation, transnational media organisations have distributed their wings in the Indian market using their own global interests. This has happened in the cost of a great Indian press which was initially thought to be a real estate agent of ushering in cultural change through developmental courses directed at the non happy and marginalised sections of the society. Although media offers at times successfully played the role of the watchdog of the government functionaries and has also aided in participatory connection, a lot still needs to be done.

Keywords: media, social responsibility, democracy, Indian multimedia, Indian democracy, public ball


Democracy in general conditions is thought as a form of government which is susceptible to popular sovereignty. It is essentially a guideline by the persons which is as opposed to monarchies or perhaps aristocracies. One of the crowing glories of the democratic system is the liberty of phrase and the space that is presented to landscapes from different sections of the society. A democratic program can run to its utmost potential when there is extensive participation around the part the overall mass that is not possible with out people communication about different issues. Trustworthy 1

details resources is surely an important component of any democratic culture (Habermas, 2006). This is where mass media steps in.

Advertising in its diverse forms have influenced human being life in today's century. They have primarily supplied information and entertainment to the people across countries. Print media, being the best choice over a substantial period of time has got competition from Television, which is reshaping many of the interpersonal responses. Radio apart from providing news and views in addition has developed a flair to get entertainment, thus getting a lots of acceptance. There is the new mass media with net being its flag bearer. Internet provides indeed caused it to be possible to disseminate data and tips in real time around the world. However , among all these innovations there is a reason for concern. Can be media really fulfilling their social responsibility? Is a booming global mass media posing threats to the democratic way of thinking? In it appearing challenges to a country just like India in which media provides a greater part to play rather than merely rendering information and entertainment?

Multimedia and Interpersonal Responsibility: The Normative Discussion

The normative view from the press states that the carry out of the multimedia has to take into account public interests. The main community interest criterions that the multimedia need to consider include flexibility of newsletter, plurality in media control, diversity in information, culture and judgment, support intended for the democratic political program, support for public purchase and protection of the condition, universal reach, quality details and lifestyle disseminated for the public, esteem for man rights and avoiding problems for individuals as well as the society (McQuil, 2005). The social responsibilities expected from media inside the public ball were deeply grounded with the acceptance of media while the fourth property, a term coined by Edmund Burke in the uk. With the formation...

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