Online marketing strategy

Marketing Strategy 16.08.2019
 Marketing Strategy Article

Marketing Strategy

A Marketing technique is a way of achieving an advertising objective.

Advertising Tactics

Promoting tactics will be short-term actions to achieve the online marketing strategy.

For example:

Advertising Objective – increase revenue by 20%

Marketing Strategy – selling the merchandise in overseas markets. Marketing Tactic – Advertise the product in Portugal and Italy first and then open up to other European countries if the campaign is successful.

Samples of Marketing Strategy

Two important tactics are whether to sell in a Niche market or a Mass industry.

Niche Marketing – ‘A niche area is a little segment of the larger market'.

Niche marketing is definitely the process through which firms attempt to, first, identify and then take advantage of new or perhaps under-served market sectors. (Ian Marcouse)

That involves taking pictures a relatively small target market with a specialised merchandise designed to fulfill the specific demands of that specialized niche.

Examples of Online marketing:

Saga – sells getaways and insurance to customers 50+ years old. Diesel – casual wear/dance wear

R / c that only perform specific types of music such as Classic FM or perhaps locally, Marine FM (music from the 70's to today) Selling products directed at the wealthy – Audemars or Rolex

Specialist athletics equipment – Berghaus, North Face

Advantages of Online marketing

1 . A niche market is a ‘safe haven' for little firms. Small firms find it difficult to compete with huge, national or perhaps multi-national companies. Large organizations can use their very own market share to force little firms out of business.

2 . Endurance. A large firm may don't have any interest in a distinct segment market for the reason that profits available are too low.

three or more. Niche market segments may allow a large firm to gain more sales due to the mass-market items. Eg An auto manufacturer may well launch a high performance car which will possess limited sales. The accomplishment and advertising for the sports car may possibly increase product sales for its normal range of cars.

(Jaguar launched the high end...

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