Hi-Value Supermarkets

 Hi-Value Supermarkets Essay

Hi-Value Grocery stores: Everyday low pricing

General Overview

SLIDE: The Meeting

> In early 04 of 2006, several members of Hall Consolidated talk with the Section Manager of 3 Superior shops in Centralia, Missouri. (The agenda on this meeting was going to disuss the districts progress and to talk about any problems related to the 3 stores. )

> The District Manager proposed EDLP for his 3 stores.

(The DM thought this is appropriate because he noticed all their prices had been higher when compared to their competitors in the Centralia area. He also noticed that consumers had been becoming a lot more price conscious. Sales were below subgroup for the 1st quarter of 2006. )

> The EDLP approach had been quickly discussed in August of 2005. (Although, that they discussed the EDLP stratgey prior to the one fourth meeting 5 years ago, they continued on with their current strategy)

GO: The Company

> Hi-Value Grocery stores is a privateloy owned low cost and price tag food distributor. (HVS is known as a division of Hall Consolidated)

> It is the samllest of the 3 supermarket chains owned by simply Hall Consolidated.

> It was the number 1 or number 2 rated supermarket chain in every single of it is trade marketplaces. (This is measured by their market share)

SLIDE: Competition

> Harrisons: Halls believes this retail store has captured the upper cash flow business in Centralia. (It has the 2nd largest revenue of all the key chain stores)

> Grand American: Entree believes this can be a modern shop. This is Entree secondary rival. (It offers wide aisles, and fine dГ©cor and fixures. Records the younger industry. )

> Missouri Mart: Halls is convinced this is the food sales amount leader inside the Centralia area. This retail outlet has captured the middle outdated and old families. (This is the main competition to the Hi-Value Supermarkets)

SLIP: Location

> North Fairview: In which the oldest Hi-Value Supermarket is situated > West Main Streets: Harrisons & Great American are located across...

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