Armani Resort Dubai

Armani Hotel Dubai 19.08.2019
 Essay about Armani Lodge Dubai

BUSI 2208 K

Introduction to Marketing

Winter months 2011

Written By

Zain Mahmood

Kristina Vald

Ravneet Jammu

Robert Kiwanuka

Paul Gremmen

Dr . Irfan Butt

Mar 31, 2011

Table of Contents

Subject Page Professional Summay………………………. …….. ………............................................................... two Problem Statement……………………………………………………….. ………………………. two External Analysis……………………….. …………………………………………………... ……3 Internal Analysis………………….. ………………………………………………………... ……. 6 Segmentation Analysis……………………………………………………………………………. on the lookout for Alternatives ………... ………………………………………………………………………….... eleven Recommended Option ……………………….. ……………………………………………. 14 Implementation……………………………. ……………………………………………………. 12-15 Conclusion………………………………………………………………………………………. 18 Appendices………………………. ………………………………………………………………19 References ………………………………. ………………………………………………………25

Professional Summary

The Armani Group has found on its own at crossroads of a great opportunity of tapping into a prosperous market of luxury hotels. Considering the Armani group is the only branded high-class hotel they can take advantage of the " first movers advantage”. The Armani Group has opened a new part named: " the Armani Hotels & Resorts”. Your decision that they are facing is where to expand in next inside the North America. Because the target market is usually high-income travellers the alternatives were listed by the number of twelve-monthly visitors to key North American Metropolitan areas. Top 3 alternatives had been New York, Are usually and Las Vegas. After vigorous research of annual guests and their expenses, hotel occupancy and average household profits of guests the obvious decision was Vegas. The implementation of this decision should take about two years where there will be an actual hotel created within the Las Vegas strip (Downtown). Price will probably be held smartly high and the intense promotion will continue throughout the last 6 months with the implementation method. This substitute will allow the Armani group to take advantage of the high expenses of site visitors within Las Vegas and further grow their brand graphic by exhibiting " the Armani technique of living”. Chance Statement

The Armani Group has a quite strong potential to utilize their internationally known brand graphic to achieve success inside the luxury lodge business. Having already joined the market with their Burj Khalifa location the Armani Group is not looking to expand into the North American market that will allow them to tap into a large rewarding market. Exterior Analysis

Regulatory and Political

A reliable political environment is critical for the motel industry and tourism on the whole to grow and prosper. Hotel sector has the ability to stimulate local economies by creating jobs possibilities and attracting visitors and investors locally and from all over the world. Governments should support this sector by providing openness and expenditure opportunities which will encourage the industry to grow. Prospect

A big Chance for Armani is they have already opened their resort in China, so they have an idea how things work in the lodge industry and which laws and regulations have to be implemented to run the business. There are simply no such tight regulations inside the hotel industry which should problems Armani coming from building resorts in Las Vegas but they just have to follow the regulations and should fulfill the standards. Another opportunity to even more develop also to keep them updated with the local regulatory and political adjustments is to seek the services of a personal and analysis analyst. This could help them to be ahead amongst people and to know what's going on out there in the political globe in the hotel industry and which regulations are changed and what laws happen to be passed in the sector. This will help to them to become safe from every one of the legal issues that rise every once in awhile throughout the procedure of the hotel. Threat

As most of the expenditure...

References: Regarding Emaar. (n. d. ). В EmaarВ. Retrieved March 35, 2011, by http://www.emaar.com/index.aspx?page=about

Anhar, L

Armani Hotel Burj Khalifa, Dubai - Lodge Management. (n. d. ). В Hotel Managing. Retrieved Drive 30, 2011, from http://www.hotelmanagement-network.com/projects/Armani/

Armani Hotel Dubai To spread out In Burj Khalifa Upon April twenty one:: Hotel Reports Resource

Chronicles. (2009, Come july 1st 14). Armani starts hiring hospitality specialists. Dubai Chronicle. Retrieved 03 9, 2011, from http://www.dubaichronicle.com/news/armani-hotel-dubai-starts-recruitment-drive-for-hospitality-professionals-12172

Demographics

Giorgio Armani manufacturer strategy, fashion brand. (n. d. ). В Martin Move - Organization, Brands and Leadership. Gathered March 31, 2011, by http://www.venturerepublic.com/resources/giorgio_armani_-_the_ultimate_fashion_brand.asp

Hotels & Resorts launches

Kerr, S. (n. d. ). Middle East & North Africa -- Armani and art regain some of Dubai's glitz. ". В FT. com. Retrieved Mar 20, 2011, from www.ft.com/cms/s/0/cac9e792-52e5-11df-813e-00144feab49a.html#axzz1HASWV4sh

Kissel, Watts

Los Angeles Tourism by Quantities. (n. d. ). Discover Los Angeles. Retrieved March 18, 2011, via Discoverlosangeles. com/business-services/research-and-reports/ TOURISMSTATS2010. pdf

Metropolitan Las Vegas Tourism Statistics

Press release. (2009, July 5). Armani Press. ARMANI PRESS. Retrieved Drive 12, 2011, from http://www.armanipress.com/pressRelease/pressDetail?prid=48&year=2009&language=JP

Pr release

Staff. (2010, January 31). Online arranging. Business intelligence Midsection East. Retrieved March nineteen, 2011, coming from www.bi-me.com/main.php?c=3&cg=2&t=1&id=43902

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